Unintentional falls are the leading cause of emergency department visits within the elderly population, accounting for more than 90% of ED visits, a CDC report has found. Due to this, the CDC has created a campaign titled Still Going Strong, in order to raise awareness about the causes for these unintentional falls, while also providing information to older adults and their caregivers on steps that can be taken in order to prevent these injuries.

Caregivers are vital resources in spreading this information onto the elderly population. One important factor that this campaign emphasizes is teaching caregivers about certain medications that may cause dizziness or drowsiness, leading to increased fall risk. Spreading this knowledge about medications that are commonly used in the elderly has the potential to drastically decrease the incidence of injury and falls. This campaign also includes examples of important injury-reduction steps that can be taken.

Currently this campaign is targeting ads to Maine, Oklahoma, Oregon and Wisconsin, as these are the four states known to have the highest incidences of elder falls and injuries.


For more information, please visit: https://www.mcknights.com/news/clinical-news/cdc- debuts-injury-prevention-campaign-for-elders-says-most-ed-visits-due-to-falls/

CDC website: https://www.cdc.gov/stillgoingstrong/resources.html

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